Not sure how much you have to pay for an SEO audit? SEO audits are undertaken by experts before they begin an SEO campaign. It informs them of the website's current feasibility for SEO and helps plan a roadmap for the future.
In this guide, we will talk about how much an SEO audit costs, what it includes, and more.
What is an SEO Audit?
Before we know how much a website audit costs, let us take a look at what it is. SEO audit is a diagnostic procedure that is undertaken for a business website. This analysis brings their technical issues to the fore and helps them rank better on search engine results pages.
SEO is an organic marketing method. The traffic you gain from SEO is free, and when done right, it provides a great opportunity for you to grow your business without spending exorbitantly on advertising.
The benefits of a website audit are clear. Thus, such audits are advised to be taken regularly to understand your website's technical health.
Factors Influencing Website Audit Cost
The website audit cost depends on several factors, including:
- Size of the website:
The number of content pages.
- Timeline:
How quickly do you need a website audit completed?
- Objective:
Is it a quick website analysis or a detailed step before commencing SEO?
- Scope of Work:
Do you need ancillary services like keyword research, content planning, and more?
- Competitor Analysis:
Do you need us to analyse your competitors as well?
Amongst these, the primary factor that influences cost is the size of your website. A 10-page website will cost considerably less than a 1,000-page medical portal or database website. On the other hand, many of our clients demand a backlink profile check and competitor analysis (which is much less than a complete assessment).
It is also worth mentioning that if you hire an SEO agency, they will most probably offer a free website audit. At VicDigit Technologies, an SEO audit is the first step in assessing your website's compatibility with SEO and planning strategies accordingly. If you hire us for SEO, we offer complimentary website audits without charging any fee.
How Much Does a Website Audit Cost?
Depending on the factors above, an SEO audit will cost $650 to $14,000 per audit. This cost includes tools like Ahrefs and Semrush to audit various aspects of the website. To use these tools, you need to pay either monthly or annually.
Let us take a look at how the numbers would look like in a website audit:
Ahrefs Audit Scan
Scanning your website using Ahrefs is the first step in our website analysis strategy. Ahrefs has four plans ranging from $83 - $999 per month, with an array of features, including content explorer, competitor analysis, rank tracker, website audit, and an SEO dashboard.
This scan helps us see how each page on your website is performing, how fast they load, and any technical lags that are detrimental to your rankings.
Keyword Research & Competitor Analysis
We conduct proper keyword research and competitor analysis to understand what works in your industry and what does not. Knowing your competitors' strategy is essential to outrank them.
Tools like Ahrefs offer competitor and keyword analysis on all pricing plans. You may also use SEMrush to conduct a one-time analysis, which will cost $200/month. While SEMrush does have a free trial account, we advise you to pay for at least a month for comprehensive results.
Backlink Audit
Backlink audits are another critical aspect of website analysis. Backlinks are essential in SEO- they inform search engines of your credibility and authority. A healthy link profile can boost rankings significantly, but negative or irrelevant links can do damage to your SEO.
For this reason, we need to analyse your website's link profile and remove harmful links. Once again, you can use tools like SEMrush or Ahrefs for link audits.
Combining all of the above, you can see that you need to pay at least $500 to use tools for website audits. Remember that these are DIY costs - if you hire an agency to do the heavy lifting it will cost more.
What do we do with all the Findings?
When we conduct an SEO audit, we export swathes of data to gain real-time insights regarding the website's overall health.
We form a detailed report that shows clients' performance of each web page, where improvements are required, and whether their website is qualified to rank highly on search engines. A proper SEO audit takes hours, plus an hour to explain everything to the client.
Of course, you can do a site audit yourself. But if you are not well versed in SEO, you will take more time to decipher data and understand the various metrics that play a role in SEO.
Alternatively, you can leave the complete scope of work to us. We already have paid subscriptions to tools to conduct in-depth assessments of websites. We have experienced SEO consultants who are proficient in decoding data and crunching the numbers for easy understanding.
How Much Do We Charge for an SEO Audit?
As the leading SEO company in Lucknow, we offer free website audits to clients who trust us with their SEO. Before we begin any work, we formulate a tailored strategy based on your website's current performance. We will list every metric that aids SEO and show our progress on each of them as your SEO campaign goes along. With regular monthly reports, you will always stay on top of everything happening in your SEO campaign and make informed decisions.
Contact VicDigit Technologies for a comprehensive SEO audit today.